Hello, I’m

Danny. . .
Ex Footballer and Premier Franchisee

“I love the freedom to plan my day so I never miss my children's school run or sports day“

This is why my Premier is #morethansport

I have always loved sport and my first sporting memory is being down the park with my dad and brother with a cricket bat smashing a cricket ball around. I then became a professional footballer which I loved, but when that was over there was a huge decision to be made… what do I do now?

Premier has been one of the best decisions I have ever made, as not only am I running a successful business but I am making a real difference to the local communities we serve. Between my five franchises I now have around 70 to 75 staff, and rely totally on the efficiency of my team to make the business a success. This also enables me to have a good work life balance, where I can take my kids to school and never have to miss a sports day.

The reason why I chose a franchise is simple, you can get bigger quicker and faster. I wouldn’t say easier, as it is still a lot of hard work, but you don’t have to break certain barriers by yourself as there is already proven processes and procedures in place to help you make a success of your business.

The UK's Number 1 Sports Franchising Partner

Full Membership of the British Franchise Association is surely a MUST for anyone investing into a franchise model – and Premier are the ONLY full member in our sector...

Full Membership means your partner company is ethical, professional and most importantly - HAS PROVEN their system is a profitable one. Simply put, it’s your best way of ASSURING success...

Premier Sport is the largest and most established children’s physical activity company of its kind. Since 1999 we have developed a network of 1,000 Activity Professionals through 150 Franchise partners delivering over 25,000 events per month across the UK.

Our franchisees had 9 million visitors on our activities last year, and at the core of everything we do is the INVESTMENT and support we make to grow our franchisee partners businesses. Not only are we the market leader, we are a top 500 European franchisor and invest MORE into the development of our franchisee partners than anyone in our sector.

Why you WILL succeed as a Premier Franchisee. . .

Invalid Input

Invalid Input

Invalid Input

Partner yourself with the best. . .

We recruit ambitious, passionate people who are ready to take control of their lifestyle, career and enjoy the proven Premier journey. We teach people from all walks of life EVERYTHING they need to know AND support them to do it. The financial results speak for themselves.....

  • 67% of our established businesses will generate a six figure turnover this year
  • Our top performing business owner generated over £1.4m in the last financial year. Just imagine bringing joy to THOUSANDS of children who are getting active because YOU are building a business delivering Sport, Performing Arts and innovative Health & Well Being initiatives.
  • Just imagine bringing joy to THOUSANDS of children who are getting active because YOU are building a business delivering Sport, Performing Arts and innovative Health & Well Being initiatives.
  • You will become a true leader of your team, establishing yourself as the “go to” person in your community for parents, teachers and aspiring sport coaches whom finally have career pathways to follow... But don’t just take our word for it, speak to our franchisees and hear it directly from them.

Hear some stories of


With success stories from all walks of life, we support over 150 franchisee partners to operate a fantastic Sport and activity business.


Danny Bloomfield Semi Pro Footballer


Stuart Bartles Smith - Army Officer





Take the next stepTO YOUR SUCCESS

We have years of experience helping people like you write the next chapter of their life. . .


Share some brief detail and let us contact you when it most suits. We will be happy to call you. . .


The Premier Group Logos


Premier Group   |   Privacy   |   Legal